A brand is not just a fancy slogan or a logo! It extends to everything that your business is all about; the values, the principles and what you believe in!
These three elements are the builing block of any brand. You need to have a logo, color palette and a slogan. These three elements are the building blocks of any brand. Need guidance on selecting the right colour theme for your brand? Check out our Instagram profile!
In a day and age where we broadcast, what we ate for breakfast, lunch and dinner and all the little things that bring us joy like our newborn and our fancy cars; customers want businesses to be more authentic as to who they are, what they hope to become and what they sell!
Consumers are much more interested in the set of values and principles that your business incorporates into each and every single touchpoint. Focussing on the set of values and principles that you stand for, will enable you to connect with customers who value the same!
Ensure that your branding guidelines are embedded deep with all the business processes; whether it is manufacturing, customer service, after sales or call centre support. This will provide a greater level of consistency for customers to fall in love with your brand!
Every business should be laser focussed on extending the possibilities of humanity by putting people, community and the universe first. Integrating 'Corporate Social Responsibility' to the DNA of a brand is of utmost importance for businesses of tomorrow!
What aspects define your brand when compared to other brands in the world or in the same industry? Why should customers come to you when they have the choice to go for another brand which offer similar products and/or services? Focus on what defines your brand!